AI Insights · Timothy · April 2025
Top 5 Free-to-Play iOS Games in Kenya: Q1 2025 Performance
Explore the performance trends of the top free-to-play iOS games in Kenya during Q1 2025, based on data from Sensor Tower.
In the first quarter of 2025, the iOS gaming market in Kenya showcased intriguing trends across the top free-to-play titles. Here’s a breakdown of how these games performed in terms of weekly downloads, revenue, and active users, based on data from Sensor Tower.
eFootball™ from KONAMI experienced a fluctuating performance. Weekly revenue began at around $6K, dipped to $1.9K, and then rose again to approximately $5.8K by the end of March. Downloads ranged from 840 to 1.2K per week, with a peak in late March. Active users hovered near 48K, with a notable increase to over 52K in the final weeks.
Ludo STAR by Gameberry Labs saw a varied weekly revenue pattern, starting at $3.7K, dropping to $1.3K, and ending at $2.8K. Downloads showed a peak of nearly 1K in late February, while active users reached a high of 8.2K in mid-March.
For Candy Crush Saga from King, weekly revenue remained steady between $2.2K and $2.7K. Downloads gradually decreased from 915 to around 587, while active users fluctuated around 14K to 16K throughout the quarter.
Roblox by Roblox Corporation experienced a significant drop in revenue, starting at $3.2K and falling to under $100. Downloads varied from 619 to 1K, with active users decreasing from 24K to 15K.
PUBG MOBILE from Tencent saw a dramatic rise in revenue from $686 to over $2K by the end of the quarter. Downloads remained stable, averaging around 700 per week, while active users increased from 9.5K to over 12K.
These trends provide a snapshot of the dynamic gaming landscape in Kenya, offering insights into consumer preferences and engagement. For more detailed analysis and insights, visit Sensor Tower.
